Digital Marketing Course

What we Offers

Skyrocket your Career with our marketing Course

MARKETING

Get your marketing bases strong with this foundational module. Learn the importance of marketing and how it has evolved over the course of time. You'll also learn some important concepts related to digital marketing.

BLOG SEO

Understand your audience and find the right keywords to reach them. Install the required plugins to optimize your blog. You will identify the crucial performance metrics for your blog.

LAUNCH YOUR FIRST AD CAMPAIGN

In this project, you will learn to properly set up Facebook and Instagram business accounts and get your first 100 visitors through paid campaigns in Facebook, Instagram and Google Adwords.

GET STARTED WITH CONTENT MARKETING

Find your niche, register a domain, write three blog posts on your chosen topic. Learn the basics of content promotion on channels like Facebook, Instagram and Pinterest.

PROMOTE YOUR BLOG WITH EMAIL MARKETING

In this project, you'll bring traffic to your blog with email marketing. You'll also create an offer and sell with email. You'll aim to increase your open rates and click-through rates.

SPREAD YOUR MESSAGE ON SOCIAL MEDIA

You'll promote your articles on the relevant social media platforms. You'll apply a number of follower growth strategies and find out which ones to repeat, which ones to amplify and which ones to drop

SEARCH ENGINE OPTIMIZATION

Learn how to improve search engine rankings of a website through white hat methods. Specifically, you'll know the major factors of search engine ranking, as determined by Google, Bing, and Yahoo.
1. Search Engine Optimization
2. On page optimization
3. OFF page optimization
4. Link Building strategy

MARKETING ANALYTICS

Understand the key metrics that determine the success of every marketing campaign. You will be rewarded hugely if you're able to dollarize your results. This module will help you do that.
1. Google Analytics
2. Google Tag Manager
3. Google Webmaster Tools
4. Other Tools

PAID MARKETING

Learn to use your marketing budget to run online ads effectively. By the end of this module, you'll know how to create campaigns and choose the appropriate advertising platform(s).
1. Google Ads and Facebook Ads
2. Copywriting Ads
3. Landing Pages
4. Graphic Design Basics

ORGANIC MARKETING

Like a soldier who has to know and learn his weapons thoroughly before entering the battlefield, you'll learn the popular forms of digital marketing methods available at your disposal.
1. Social Media Marketing
2. Content Marketing
3. Email Marketing
4. Video Marketing
5. Affiliate Marketing
6. Integrated Marketing

PROJECTS

Each project is designed to deepen and solidify your theoretical and conceptual understanding.

Our Student Review

"A transformative learning experience."

"Studying digital marketing at Bitcode Software was one of the best decisions I've made. The course content was comprehensive, the instructors were knowledgeable, and the hands-on projects gave me real-world experience. I now feel confident in my digital marketing skills and have already landed a great job in the field. Thank you, Bitcode Software!"

Ananya Rai

Student